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The results speak for themselves.
CASE STUDIES.
Sheenah positioned Trusti where their product would be most intuitively understood, in the real-life grey space between “uh-oh” and decision-making.
Instead of blending in with a standard tent and pamphlets, she reframed the activation entirely, transforming Trusti's presence into an After-Hours house party vibe that mirrored one of the moments the product is actually designed for.
The vibe drew people in first. The strategy kept them there.Rapid at-home HIV testing kits were embedded naturally throughtout the experience, turning curiousity into understanding and presence into meaningful engagement.
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